![Woman playing tennis wearing a white dress and Google Wear OS watch](https://cdn.sanity.io/images/7smmycik/production/bf9c6e7e1ffe0027b26d0919c82778562f987463-1000x1250.jpg?w=1000&h=1250&fm=webp&q=85)
![Woman playing tennis wearing a white dress and Google Wear OS watch, art direction by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/7c1eb49822e0b2db348c2693233e90802129e624-2000x1125.jpg?w=2000&h=1125&fm=webp&q=85)
Wear OS by Google
In 2017, Google approached RoAndCo with the goal of rebranding "Android Wear" — the offshoot of Android OS used by most major smartwatches on the market — to "Wear OS by Google." In a departure from Android's more tech-leaning roots, we leveraged Google’s clean, universal, and sophisticated design to attract a broader range of consumers and partner companies, while also enticing luxury brand partners (such as Louis Vuitton) to embrace and co-market the software more successfully. We created a robust visual brand system, including an imagery bank and guidelines that signaled a fresh chapter. This allowed Google to communicate the lifestyle benefits and platform-level features of its wearables to a diverse multitude of brands.
- Art Direction
- Campaign
![Wear OS by Google Overview Board, art direction and branding by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/6c3e6103f46353214756737d868821137a9f945d-3000x1688.webp?w=3000&h=1688&fm=webp&q=85)
Art Direction
We took cues from Google’s clean, universal visual identity to tell a story of fashion-meets-function, helping Wear OS appeal to a wide variety of lifestyles and product brands. The result was a robust bank of photography designed to be modular, coming together in a multitude of ways to communicate the system's style and benefits.
![Wear OS by Google Campaign ad, make the most of your time. Design by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/131bd8fc67442251be00bb26fe3f7bbf9d6d72ad-2500x1768.jpg?w=2500&h=1768&fm=webp&q=85)
![](https://cdn.sanity.io/images/7smmycik/production/31cb1d190d70c74c44064b38fd0018932d39f256-1515x1677.jpg?w=1515&h=1677&fm=webp&q=85)
![Google Wear OS lifestyle, man wearing red jumpsuit and white sneakers with matching Google Wear OS watch. Art Direction by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/2a93288ddcb5c305a1d1237153167a57bd0d9f7a-3000x1688.webp?w=3000&h=1688&fm=webp&q=85)
![Woman in all green in front of green background wearing Google Wear OS watch, campaign Art Direction Design by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/849f26bba671cd0d2152549e50cb3060deac61ad-1500x1688.jpg?w=1500&h=1688&fm=webp&q=85)
![4 Google Wear OS watches in different styles on blue background, art direction by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/9de7f30320316f5d0c66d29badca31609f911c9f-1000x1000.jpg?w=1000&h=1000&fm=webp&q=85)
![Google Wear OS Campaign ad, Stay ahead with live flight reminders. Art Direction and Campaign by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/601eb309998920b398f87738f256e6d2010a575a-2500x1768.jpg?w=2500&h=1768&fm=webp&q=85)
![Close up of woman's arm, Wear Google OS gold watch with black band, art direction by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/f23c3e9d6be1938670842f9fae11ff39205a1302-3000x1688.webp?w=3000&h=1688&fm=webp&q=85)
![White Google Wear OS watch on yellow background, art direction by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/d648079484f7dc65261a61ff90f45eacf3f7f1cc-1000x1000.jpg?w=1000&h=1000&fm=webp&q=85)
![Woman sitting on the beach in all red workout attire with matching Google Wear OS watch, art direction by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/395e36ca777e9790ee34f8d9aac512a94f97da3c-1500x1688.jpg?w=1500&h=1688&fm=webp&q=85)
![Woman in all red standing in front of blue background, wearing black Google Wear OS watch. Campaign art direction by RoAndCo Studio](https://cdn.sanity.io/images/7smmycik/production/77cc95d7003e232e4dc5adc5f4191748f91e9bfd-2500x1506.webp?w=2500&h=1506&fm=webp&q=85)
![Woman in yellow jacket skateboarding, wearing black Google Wear OS watch, art direction by RoAndCo Studio](https://cdn.sanity.io/images/7smmycik/production/4fd3f09e1c460d128227dc452ec424c8ead9546a-3000x1688.jpg?w=3000&h=1688&fm=webp&q=85)
![Woman in all white, facing away from camera, wearing silver Google Wear OS watch, art direction by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/198c2195114c9fb8cda9679ff2d491d39141b0d7-3000x1688.jpg?w=3000&h=1688&fm=webp&q=85)
![Google Wear OS campaign as, Stay Healthy with fitness tracking. Design by RoAndCo](https://cdn.sanity.io/images/7smmycik/production/060ddfb2d30cad7381e0875a8fbcaa10e3f3c963-2500x1768.jpg?w=2500&h=1768&fm=webp&q=85)
![Man crossing the street, wearing black Google Wear OS watch. Art Direction by RoAndCo Studio](https://cdn.sanity.io/images/7smmycik/production/90ee67444a2b206c9d08cbe111baaf16a319c60d-3000x1688.jpg?w=3000&h=1688&fm=webp&q=85)