Woman playing tennis wearing a white dress and Google Wear OS watchWoman playing tennis wearing a white dress and Google Wear OS watch

Wear OS by Google

In 2017, Google approached RoAndCo with the goal of rebranding "Android Wear" — the offshoot of Android OS used by most major smartwatches on the market — to "Wear OS by Google." In a departure from Android's more tech-leaning roots, we leveraged Google’s clean, universal, and sophisticated design to attract a broader range of consumers and partner companies, while also enticing luxury brand partners (such as Louis Vuitton) to embrace and co-market the software more successfully. We created a robust visual brand system, including an imagery bank and guidelines that signaled a fresh chapter. This allowed Google to communicate the lifestyle benefits and platform-level features of its wearables to a diverse multitude of brands.

  • Art Direction
  • Campaign
Wear OS by Google Overview Board, art direction and branding by RoAndCoWear OS by Google Overview Board, art direction and branding by RoAndCo

Art Direction

We took cues from Google’s clean, universal visual identity to tell a story of fashion-meets-function, helping Wear OS appeal to a wide variety of lifestyles and product brands. The result was a robust bank of photography designed to be modular, coming together in a multitude of ways to communicate the system's style and benefits.

Wear OS by Google Campaign ad, make the most of your time. Design by RoAndCoWear OS by Google Campaign ad, make the most of your time. Design by RoAndCo
Woman in all green in front of green background wearing Google Wear OS watch, campaign Art Direction Design by RoAndCoWoman in all green in front of green background wearing Google Wear OS watch, campaign Art Direction Design by RoAndCo
4 Google Wear OS watches in different styles on blue background, art direction by RoAndCo4 Google Wear OS watches in different styles on blue background, art direction by RoAndCo
Google Wear OS Campaign ad, Stay ahead with live flight reminders. Art Direction and Campaign by RoAndCo Google Wear OS Campaign ad, Stay ahead with live flight reminders. Art Direction and Campaign by RoAndCo
Close up of woman's arm, Wear Google OS gold watch with black band, art direction by RoAndCoClose up of woman's arm, Wear Google OS gold watch with black band, art direction by RoAndCo
White Google Wear OS watch on yellow background, art direction by RoAndCoWhite Google Wear OS watch on yellow background, art direction by RoAndCo
Woman sitting on the beach in all red workout attire with matching Google Wear OS watch, art direction by RoAndCoWoman sitting on the beach in all red workout attire with matching Google Wear OS watch, art direction by RoAndCo
Woman in all red standing in front of blue background, wearing black Google Wear OS watch. Campaign art direction by RoAndCo StudioWoman in all red standing in front of blue background, wearing black Google Wear OS watch. Campaign art direction by RoAndCo Studio
Woman in yellow jacket skateboarding, wearing black Google Wear OS watch, art direction by RoAndCo StudioWoman in yellow jacket skateboarding, wearing black Google Wear OS watch, art direction by RoAndCo Studio
Woman in all white, facing away from camera, wearing silver Google Wear OS watch, art direction by RoAndCoWoman in all white, facing away from camera, wearing silver Google Wear OS watch, art direction by RoAndCo
Google Wear OS campaign as, Stay Healthy with fitness tracking. Design by RoAndCoGoogle Wear OS campaign as, Stay Healthy with fitness tracking. Design by RoAndCo
Man crossing the street, wearing black Google Wear OS watch. Art Direction by RoAndCo StudioMan crossing the street, wearing black Google Wear OS watch. Art Direction by RoAndCo Studio

Our Work

View All