Irene Neurwirth jewelry in pink, purple, and gold atop florals creating a candy-colored garden scene. Art Direction by RoAndCoIrene Neurwirth jewelry in pink, purple, and gold atop florals creating a candy-colored garden scene. Art Direction by RoAndCo

Irene Neuwirth

Irene Neuwirth is a Los Angeles–based fine jewelry designer. Her collection is a red-carpet favorite, worn by many of the most accomplished women in entertainment, and it captures her love affair with art and color. RoAndCo was asked to make Irene's digital presence as inviting, imaginative, and kaleidoscopic as her store and her work, by collaborating with her on the strategy, refreshed brand identity, website, photography, and collateral.

  • Web Design
  • Art Direction
  • Print
  • Brand Strategy
Irene Neuwirth gold super bloom jewelry collection. Gold jewelry with pink background. Art direction by RoAndCo Studio Irene Neuwirth gold super bloom jewelry collection. Gold jewelry with pink background. Art direction by RoAndCo Studio

Art Direction

For the art direction of the brand's product and collection photography, RoAndCo created a sense of storytelling and depth.

Irene Neuwirth Gemmy gems collection. Semi precious colorful stones resting on textured blue and white backdrop. Art direction by RoAndCo Studio Irene Neuwirth Gemmy gems collection. Semi precious colorful stones resting on textured blue and white backdrop. Art direction by RoAndCo Studio
Irene Neuwirth gumball collection spread. Rings, necklaces, headpieces and earrings displayed on colored glasses. Art direction by RoAndCo Irene Neuwirth gumball collection spread. Rings, necklaces, headpieces and earrings displayed on colored glasses. Art direction by RoAndCo

E-Commerce Design

The e-commerce journey combines best-in-class UX with intentional, whimsical moments to create a unique shopping destination. An easy-to-navigate experience allows for users to seamlessly discover Irene’s product assortment and collections.

The Gumball Collection was designed to be the grown up version of your favorite childhood jewelry – irreverent and whimsical – but also exceptionally crafted with the highest quality materials.The Gumball Collection was designed to be the grown up version of your favorite childhood jewelry – irreverent and whimsical – but also exceptionally crafted with the highest quality materials.

Collection Book

To celebrate Irene’s campaign with Jessica Springsteen, RoAndCo designed and produced a hardcover collection book filled with poetry and campaign images.

Irene Neuwirth brand book. Linen-bound, gold stamped, published by Proof 7. Irene Neuwirth gumball collection spread. Rings, necklaces, headpieces and earrings displayed on colored glasses. Art direction and print design by RoAndCo Irene Neuwirth brand book. Linen-bound, gold stamped, published by Proof 7. Irene Neuwirth gumball collection spread. Rings, necklaces, headpieces and earrings displayed on colored glasses. Art direction and print design by RoAndCo
Irene Neuwirth brand book. Linen-bound, gold stamped, published by Proof 7. Art direction and print design by RoAndCo Irene Neuwirth brand book. Linen-bound, gold stamped, published by Proof 7. Art direction and print design by RoAndCo
Irene Neuwirth brand book quote: The prairie blows the grasses and whips the horse's mane they travel, horse and rider, through the sea of amber grain hills roll by, and clouds pass but steady are the horse's hooves. Upton the wind blown grass they travel, horse and rider there is no trail that they follow. No path that can be seen there they travel, horse and rider upon the endless blowing green. Art direction and print design by RoAndCo Irene Neuwirth brand book quote: The prairie blows the grasses and whips the horse's mane they travel, horse and rider, through the sea of amber grain hills roll by, and clouds pass but steady are the horse's hooves. Upton the wind blown grass they travel, horse and rider there is no trail that they follow. No path that can be seen there they travel, horse and rider upon the endless blowing green. Art direction and print design by RoAndCo
Various interior spreads of the brand book. Color blocked with purple, maroon, and marigold. Irene Neuwirth brand book published by Proof 7. Art direction and print design by RoAndCo Various interior spreads of the brand book. Color blocked with purple, maroon, and marigold. Irene Neuwirth brand book published by Proof 7. Art direction and print design by RoAndCo
Close up of gold stamped bunny on the back of the Irene Neuwirth brand book. Art direction and print design by RoAndCo Close up of gold stamped bunny on the back of the Irene Neuwirth brand book. Art direction and print design by RoAndCo
Irene Neuwirth card with illustrated black horse wearing jeweled halter. Art direction and print design by RoAndCo Irene Neuwirth card with illustrated black horse wearing jeweled halter. Art direction and print design by RoAndCo

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