Shop With Google: Holiday 100 '23
Shop with Google is a service that allows users to shop, browse and compare products across multiple retailers. In 2022 and 2023, we partnered with Shop with Google on the Holiday 100 gift guide—a collection of products drawn from search trends that defined the year. Positioning Google as the ultimate starting point for holiday gifting, we captured the spirit of the season and tapped into the zeitgeist of the year.
- Brand Identity
- Web Design
- Campaign
- Art Direction
- Publication Design
- Packaging
- Copywriting
1 in 100
For the 2023 Holiday 100, we tapped celebrities and creators to select their favorite gift from the Holiday 100— their 1 in 100. This year's lineup features Emma Chamberlain, Jimmy Butler, and Stephanie Hsu.
PUBLICATION DESIGN
Alongside the microsite, we created an editorial printed gift guide that highlights the products on the list, the trends that inspired their searches, and our 1 in 100 celebrities and creators. Additionally, we implemented strategic publication placement and partnered with illustrator Nina Chanel Abney to create a custom wrapping paper insert, further surprising and delighting our audience.
Credits
- Photographer
- Dan Martensen
- Hair Stylist
- Lacy Redway
- Talent
- Emma Chamberlain Jimmy Butler Stephanie Hsu
- Set Design
- Meghan Duran
- Makeup Artist
- Maki Ryoke
- Stylist
- Ronald Burton III
- Producer
- KADOTA
Testimonials
AYA KANAI
“It’s rare to have the opportunity to partner with a creative agency to bring a brand new concept to life. RoAndCo was the perfect agency to innovate with, they took the idea of the Google Holiday 100 and incubated a 360 campaign which lives on as a cornerstone of Google's marketing for shopping. The holiday season can be full of challenges for consumers and brands but RoAndCo created a thoughtful and warm multi-dimensional campaign that helped consumers find the best gifts of the season.”
