Loeffler Randall is a CFDA award-winning footwear and accessories line founded in 2005 by Jessie Randall and Brian Murphy. When the company first launched, sophisticated and modern footwear options for the downtown crowd were limited, but by 2010, the competition had grown and Loeffler Randall needed help defining and expanding their brand. That's when they came to RoAndCo, forging a long-term creative partnership through which we helped to create an aesthetic for the brand that perfectly aligned with its customer, embodying understated elegance and effortless cool.
- Brand Identity
- Art Direction
- Web Design
- Lookbook design
Inspired by the graphic, colorful, and textural quality of the company's shoes, RoAndCo created a brand ecosystem for Loeffler Randall that's expandable, recognizable, and able to adapt season after season.
As the company evolved, RoAndCo continued to create fresh, artful photography for its campaigns, e-commerce, and digital marketing. Positioning the product as the hero, the art direction consistently has been a graphic representation of each collection's seasonal theme.
With e-commerce best practices in mind, RoAndCo created a digital experience that was a reflection of the brand's distinct vibe: elevated yet playful. The site gave the brand flexibility to curate seasonal product shifts as well as editorialize the Loeffler Randall lifestyle.