A novel non-alcoholic beverage made with nootropics, adaptogens, and botanicals, Kin's launch pioneered an entirely new drink category, and as such needed an equally innovative strategy and identity. The brand was born from the cultural insight that socially interactive wellness was a trend on the rise, but the idea of prioritizing wellbeing in the traditional "after hours" space was not yet normalized. In partnership with Jen Batchelor, Kin’s CEO & Founder, RoAndCo created a brand for the evolved generation, with the purpose of holding space for conscious connection.
- Brand Strategy
- Brand Identity
The branding for Kin had to channel both nighttime revelry and well-being, a balance achieved through the use of bright, botanical-inspired colors and vibrant art direction. The logo — in an elegant-yet-bold calligraphic script — creates a sense of fluidity and connection, with the K bowing to the i and the dot being shared between the two letterforms.
To introduce Kin to the world, RoAndCo directed a series of CGI animations that evoke a feeling of bliss and euphoria.
Kin Kin Campaign
By reclaiming the visual language of old alcohol advertisements, Kin’s first campaign uses a playfully satirical approach to offer a modern update on antiquated ideas of connectedness. Directed by Alice Rosati, the film offers a humorous lesson on the world of Euphorics, with narration — inspired by old British Pathé newsreels — that speaks to Kin's benefits of consciously connecting and taking back your "morning after."
Kin Kin Campaign
To drive home this idea that the 'Future of Revelry is in Our Hands' the characters from the film appear in nostalgic advertising billboards, illustrated by Robert Beatty. The characters are toasting to your health with a 'KIN KIN', a play on the Italian toast Cin Cin, which means 'to your health'.