Irene Neuwirth pink Saphire necklace draped over an orange and yellow horned melon, set against a surrealist hand painted ocean blue backdrop. Photography by Grant Cornett, Art direction by RoAndCo Irene Neuwirth pink Saphire necklace draped over an orange and yellow horned melon, set against a surrealist hand painted ocean blue backdrop. Photography by Grant Cornett, Art direction by RoAndCo

Irene Neuwirth

Irene Neuwirth is a Los Angeles–based fine jewelry designer. Her collection is a red-carpet favorite, worn by many of the most accomplished women in entertainment, and it captures her love affair with art and color. RoAndCo was asked to make Irene's digital presence as inviting, imaginative, and kaleidoscopic as her store and her work, by collaborating with her on the strategy, refreshed brand identity, website, photography, and collateral.

  • Web Design
  • Art Direction
  • Print
  • Brand Strategy
Irene Neuwirth Diamond Gumball jewelry collection. Diamond Jewelry on heirloom tomatoes, surrealist painted pink yellow purple backdrop. Art direction by RoAndCo Studio Irene Neuwirth Diamond Gumball jewelry collection. Diamond Jewelry on heirloom tomatoes, surrealist painted pink yellow purple backdrop. Art direction by RoAndCo Studio

Art Direction

For the art direction of the brand's product and collection photography, RoAndCo created a sense of storytelling and depth.

Irene Neuwirth puffed gold collection chandelier 3-dimensional 18 carat gold earrings draped over a watermelon raddish, set against a surrealist painted pink and teal backdrop. Photography by Grant Cornett, Art direction by RoAndCo.Irene Neuwirth puffed gold collection chandelier 3-dimensional 18 carat gold earrings draped over a watermelon raddish, set against a surrealist painted pink and teal backdrop. Photography by Grant Cornett, Art direction by RoAndCo.
Irene Neuwirth gemmy gem collection. Three gold bangles with large Tanzanite, Emerald, and Peridot gemstones draped on yellow orange and red plums against a surrealist painted bright blue backdro. Art direction by RoAndCo Studio Irene Neuwirth gemmy gem collection. Three gold bangles with large Tanzanite, Emerald, and Peridot gemstones draped on yellow orange and red plums against a surrealist painted bright blue backdro. Art direction by RoAndCo Studio
Irene Neuwirth Pear collection spread. Two pearl bangles, one with white pearls and one with black Tahitian pearls, draped over a king crab claw set against a light pink sea shell and painted blue surrealist backdrop. Art direction by RoAndCo Irene Neuwirth Pear collection spread. Two pearl bangles, one with white pearls and one with black Tahitian pearls, draped over a king crab claw set against a light pink sea shell and painted blue surrealist backdrop. Art direction by RoAndCo
Irene NeuwirthIrene Neuwirth
Irene Neuwirth Floral Gem Fine Jewelry, Photographed by Grant Cornett, Art Direction by RoandCoIrene Neuwirth Floral Gem Fine Jewelry, Photographed by Grant Cornett, Art Direction by RoandCo

E-Commerce Design

The e-commerce journey combines best-in-class UX with intentional, whimsical moments to create a unique shopping destination. An easy-to-navigate experience allows for users to seamlessly discover Irene’s product assortment and collections.

The Gumball Collection was designed to be the grown up version of your favorite childhood jewelry – irreverent and whimsical – but also exceptionally crafted with the highest quality materials.The Gumball Collection was designed to be the grown up version of your favorite childhood jewelry – irreverent and whimsical – but also exceptionally crafted with the highest quality materials.

Collection Book

To celebrate Irene’s campaign with Jessica Springsteen, RoAndCo designed and produced a hardcover collection book filled with poetry and campaign images.

Irene Neuwirth brand book. Linen-bound, gold stamped, published by Proof 7. Irene Neuwirth gumball collection spread. Rings, necklaces, headpieces and earrings displayed on colored glasses. Art direction and print design by RoAndCo Irene Neuwirth brand book. Linen-bound, gold stamped, published by Proof 7. Irene Neuwirth gumball collection spread. Rings, necklaces, headpieces and earrings displayed on colored glasses. Art direction and print design by RoAndCo
Irene Neuwirth brand book. Linen-bound, gold stamped, published by Proof 7. Art direction and print design by RoAndCo Irene Neuwirth brand book. Linen-bound, gold stamped, published by Proof 7. Art direction and print design by RoAndCo
Irene Neuwirth brand book quote: The prairie blows the grasses and whips the horse's mane they travel, horse and rider, through the sea of amber grain hills roll by, and clouds pass but steady are the horse's hooves. Upton the wind blown grass they travel, horse and rider there is no trail that they follow. No path that can be seen there they travel, horse and rider upon the endless blowing green. Art direction and print design by RoAndCo Irene Neuwirth brand book quote: The prairie blows the grasses and whips the horse's mane they travel, horse and rider, through the sea of amber grain hills roll by, and clouds pass but steady are the horse's hooves. Upton the wind blown grass they travel, horse and rider there is no trail that they follow. No path that can be seen there they travel, horse and rider upon the endless blowing green. Art direction and print design by RoAndCo
Various interior spreads of the brand book. Color blocked with purple, maroon, and marigold. Irene Neuwirth brand book published by Proof 7. Art direction and print design by RoAndCo Various interior spreads of the brand book. Color blocked with purple, maroon, and marigold. Irene Neuwirth brand book published by Proof 7. Art direction and print design by RoAndCo
Close up of gold stamped bunny on the back of the Irene Neuwirth brand book. Art direction and print design by RoAndCo Close up of gold stamped bunny on the back of the Irene Neuwirth brand book. Art direction and print design by RoAndCo
Irene Neuwirth Scarf with illustrations by Aaron Morse design by RoAndCo Irene Neuwirth Scarf with illustrations by Aaron Morse design by RoAndCo

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