Irene Neuwirth is a Los Angeles–based fine jewelry designer. Her collection is a red-carpet favorite, worn by many of the most accomplished women in entertainment, and it captures her love affair with art and color. RoAndCo was asked to make Irene's digital presence as inviting, imaginative, and kaleidoscopic as her store and her work, by collaborating with her on the strategy, refreshed brand identity, website, photography, and collateral.
- Web Design
- Art Direction
- Brand Strategy
For the art direction of the brand's product and collection photography, RoAndCo created a sense of storytelling and depth.
The e-commerce journey combines best-in-class UX with intentional, whimsical moments to create a unique shopping destination. An easy-to-navigate experience allows for users to seamlessly discover Irene’s product assortment and collections.
To celebrate Irene’s campaign with Jessica Springsteen, RoAndCo designed and produced a hardcover collection book filled with poetry and campaign images.