Google Play campaign ad – Mirror makeup compact with piano keys inside.Google Play campaign ad – Mirror makeup compact with piano keys inside.
Google Play campaign ad – Mirror makeup compact with piano keys inside. Campaign concept and Art Direction by RoAndCoGoogle Play campaign ad – Mirror makeup compact with piano keys inside. Campaign concept and Art Direction by RoAndCo

Google Play Music

Google Play Music reached out to RoAndCo shortly after the acquisition of Songza. The platform offered listeners free, curated music to amplify their everyday. To differentiate Google Play Music within the streaming landscape, we developed a campaign that places quotidian objects into surreal pairings, creating playfully evocative still-life compositions for each playlist. We also created original images to represent radio stations, which would become the hero of the campaign across both digital and print, with placements in magazines like Rolling Stone.

  • Campaign
  • Iconography
  • Illustration
Google Play Music – Jazz for Working Radio ad featuring red grand piano with keyboard keys in place of piano keys. Campaign concept and Art Direction by RoAndCoGoogle Play Music – Jazz for Working Radio ad featuring red grand piano with keyboard keys in place of piano keys. Campaign concept and Art Direction by RoAndCo
Google Play Music – Sunburnt Synths Radio ad featuring pink mini synth with pool umbrella. Campaign concept and Art Direction by RoAndCoGoogle Play Music – Sunburnt Synths Radio ad featuring pink mini synth with pool umbrella. Campaign concept and Art Direction by RoAndCo
Google Play Music – 80s Training Montage Radio ad featuring blue tap cassette wearing a sweatband. Campaign concept and Art Direction by RoAndCoGoogle Play Music – 80s Training Montage Radio ad featuring blue tap cassette wearing a sweatband. Campaign concept and Art Direction by RoAndCo
Google Play Music – Happiest Pop Hits Radio ad featuring roller skate with bubble gum tape wheels. Campaign concept and Art Direction by RoAndCo Google Play Music – Happiest Pop Hits Radio ad featuring roller skate with bubble gum tape wheels. Campaign concept and Art Direction by RoAndCo
Google Play Music ad in magazine. Free Music For Everything You Do. Featuring half a coconut turned into a pool with diving board. Suns Out, Vibe Out Radio. Campaign concept and Art Direction by RoAndCoGoogle Play Music ad in magazine. Free Music For Everything You Do. Featuring half a coconut turned into a pool with diving board. Suns Out, Vibe Out Radio. Campaign concept and Art Direction by RoAndCo

Illustration

We developed a series of more than 100 playful illustrations to represent Google Play Music's curation of playlists. These assets were used both in-app and at campaign level.

Grid of four Google Play Music Radio ads. Campaign concept and Art Direction by RoAndCoGrid of four Google Play Music Radio ads. Campaign concept and Art Direction by RoAndCo
Grid of every icon made for Google Play Music by RoAndCo Studio. Sunglasses, beach ball, lemonade, light bulb, chairs, traffic cones, palm tree, dress, flowers, shopping bag.Grid of every icon made for Google Play Music by RoAndCo Studio. Sunglasses, beach ball, lemonade, light bulb, chairs, traffic cones, palm tree, dress, flowers, shopping bag.

Our Work

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