Figlia, a non-alcoholic beverage brand, was born out of founder Lily Geiger's desire to help foster a more honest and inclusive conversation around alcohol consumption. After losing her father to alcoholism, she wanted to create a brand that felt fresh and inviting while also underscoring the idea that you don't have to drink to have fun. RoAndCo partnered with Lily to develop the brand's identity, e-commerce website, packaging design, and art direction.
- Art Direction
- Brand Identity
- Web Design
Figlia's brand identity celebrates living a clean lifestyle without sacrificing fun. The distinct yet simple nature of the logo creates a sense of sophistication and credibility. The color palette balances neutrals with a pop of red to signify power — the power to pass on alcohol. The classic and utilitarian typography speaks to the effortlessly cool factor of the people that drink Figlia.
The art direction is a nod to the nostalgic nightlife scene of the 70s as well as the perfectly imperfectness of everyday life, but through a Figlia lens — all the glam, without the regrets.
RoAndCo designed a digital experience that was a reflection of the brand's distinct vibe: sophisticated yet playful, inviting, and informative. This unique website highlights the product as well as the founder’s story, creating an intimate web experience.