Founded by Patrick Herning in 2016, 11 Honoré is the first off-the-runway, size-inclusive multi-brand shopping site. The company's founders were seeking a refined visual experience to attract the kinds of luxury brands they wanted to collaborate with. We delivered an elevated yet approachable identity that ensures its customers feel both celebrated and welcomed.
- Brand Identity
- Web Design
- Art Direction
The photo art direction quite literally honored the power of femininity in all its forms. We art-directed models Precious Lee and Candice Huffine to stand proud and be themselves while showcasing the various brands 11 Honoré carries.
11 Honoré's e-commerce website utilizes content-driven commerce principles and best-in-class UX. We used elegant details and thoughtful custom tools to create a seamless Shopify experience that allows for discovery of product while driving conversions and customer retention.